As long as publishers want to earn from the best ad placement on their websites there will always be a need to keep up on new trends for revenue.
Best ad placement is a common issue for online publishers because ads have to be both visible and relevant in order for them to work effectively.
This isn’t Rocket Science and Easy to Implement
There are no guaranteed ad placement solutions.
Ad sizes and ad formats have a particular effect on how users engage with the ads.
Lost revenue is a given if the ad placement is off.
An example of this would be considering placing Leader board ads above content. Google recommends this size format for maximized performance.
There are tools to help you navigate where is the best spot on your website to place ads.
Tools Needed for Best Ad Placement:
If you want to know what content your audience is actually reading, Google Analytics has the most robust data.
You’ll be able to figure out how people are interacting with your website’s content in terms of:
- social sharing
- most read articles
- where your highest traffic volumes are coming from
- Use heatmap to determine where is the most traffic per page.
Visualizations are used for improving the layout of your site for the purpose of revenue.
Audit Your Traffic for Best Ad Placement:
First thing to remember when monetizing a website is understanding its pace and trends:
- Start with how many people visit the site in a day, a week, a month, and a year?
- Check the views for each page.
This data can help you formulate your strategy for the best monetization methods for your product.
Use Google Analytics to check where your visitors are coming from popular ad placements by region.
This should help to choose the best ad placement on your website if local advertisers rely on it.
Avoid placing your advertising where it’s deemed non-acceptable without reservation.
Ad Visibility:
With all this in mind, do you know if anyone is viewing the ads on your website?
Placing ads is all about knowing what’s right and where to put it. Focus on placements that receive appropriate view time, and your click-through rates will be sure to increase.
Reporting:
Generate a report on your current placements of all ads performance basis by:
- Viewable Impressions
- Click-through Rate (CTR)
- Revenue
Track which are the best performing ads to determine if any changes have to be made.
With all of this knowledge, you can make data-driven decisions regarding your website’s ad placement.
Wrapping it Up
With this purpose in mind, you should follow the policies that are set forth by the marketing network while testing out different combinations of ads.
To summarize, don’t forget to check your ad placements based on visibility ranges and user interface design when conducting tests.
