Today I want to talk about the best landing page design.

You don’t have to worry about this too much. There are so many fantastic Software out there with proven templates that you can use.

F-Pattern – Best Landing Page Design

The second thing you should understand are the viewing patterns of visitors online. There is something called the F-pattern which is a description of how website visitors will view your page. The heat maps below show where the viewers eyes are going while viewing your page.

You will see that users first read in a horizontal movement, usually across the upper part of the content area.

This initial element forms the “F’s” top bar.

Next the users usually move down the page a bit and then read across.

You see that the users scan the contents left side in a vertical movement.

This last element forms the “F’s” stem.

So understanding all of this we will know where to place certain important elements on our landing pages.

Best Landing Page Design


Now there is another pattern call the Z-pattern. The Z layout is primarily meant for pages with minimal copy.

Best Landing Page Design

Top Fold

Have you heard of “The Myth of the Top Fold“?

This is a false belief.

The fold is the area of a web page that is immediately visible upon landing on a page without scrolling.

This can create a very messy, cluttered look on there page as you can see with the example below.

Best Landing Page Design

When designing your landing page, the best style to use would be the F-Pattern.

But if your page is more simplistic then using the Z pattern would be the better option for you.

And don’t forget “The Myth of the Top Fold” when designing your pages.

Remembering all of these tips will give you the best landing page design.

Leave a comment and let us know what you think!

Author: Abe Cherian

Hello, I'm Abe Cherian, the Founder and CEO of SunAd Network CPA Affiliate Network. My journey has been dedicated to pioneering in the field of affiliate marketing and empowering entrepreneurs across the globe. With the intent of sharing my expertise, I penned a book called "CPA Cash Flow". It offers a comprehensive guide to CPA Affiliate Marketing, potentially helping you make up to $1000 per day. Embark on your journey towards financial success by visiting and grabbing a copy of my book.