A Comprehensive Guide for Affiliates and Networks on Building a Strong Partnership Based on Trust and Due Diligence

CPA (Cost Per Action) affiliate marketing has become increasingly popular among marketers and publishers over the years. It is a performance-based model in which affiliates are paid a commission for every action or conversion they generate for a particular offer, such as signing up for a free trial, filling out a form, or making a purchase.

However, like any other business, CPA marketing has its own risks and challenges. Affiliates can face lost revenue, wasted ad spend, or even account suspension if they do not follow the rules and guidelines set by the networks they work with.

In this blog post, we will discuss some tips for affiliates and networks to avoid these pitfalls and build a strong partnership based on trust and due diligence.

What is CPA Affiliate Marketing?

CPA affiliate marketing is a type of performance-based marketing in which affiliates promote offers or products and get paid when users take a specific action, such as filling out a form or making a purchase. The commission paid to the affiliate is based on the action taken by the user and can vary depending on the offer and network.

CPA marketing can be an effective way for affiliates to monetize their traffic and for advertisers to acquire new customers. However, it also comes with risks, including lost revenue, wasted ad spend, and account suspension.

The Importance of Trust and Due Diligence in CPA Marketing

Trust and due diligence are essential elements in building a successful partnership between affiliates and networks in CPA marketing. Affiliates must trust the networks they work with to provide them with accurate information and timely payments, while networks must trust their affiliates to promote offers ethically and in compliance with the rules and guidelines.

To build trust, it is important for affiliates to do their due diligence before they start working with a network. They should research the network’s reputation, read reviews and testimonials, and ask questions to their affiliate manager.

Similarly, networks should also vet their affiliates carefully before approving their applications. They should check their traffic sources, past performance, and compliance history to ensure they are a good fit for their offers.

Tips for Affiliates to Avoid Lost Revenue, Wasted Ad Spend, and Account Suspension

Affiliates can avoid lost revenue, wasted ad spend, and account suspension by following these tips:

a. Fill out the application truthfully: When filling out the application, affiliates should provide accurate and complete information. Networks usually have a questionnaire for applications, and it is important to fill out all the fields truthfully.

b. Connect with the affiliate manager: Affiliates should connect with their affiliate manager by skype or email and introduce themselves. This helps to establish a good working relationship and ensures that both parties are on the same page.

c. Pick offers that match their niche traffic: Affiliates should choose offers that match their niche traffic to avoid un-targeted traffic that can lower the demand for the offer among other affiliates.

d. Avoid fraudulent practices: Dishonesty when promoting CPA offers is one of the main reasons why affiliate accounts get suspended. Affiliates should promote offers in an honest and ethical way and avoid any fraudulent practices, such as using fake traffic or leads.

e. Provide full contact information: Affiliates should make sure that their affiliate manager has the right contact information in case they need to get in touch with them.

f. Keep their account active: Affiliates should promote offers consistently and avoid being inactive for too long. Inactive affiliate accounts are often deleted after a certain period of time.

Tips for Networks to Build a Strong Partnership with Affiliates

Networks can also take some steps to build a strong partnership with their affiliates and ensure compliance with their rules and guidelines. Here are some tips for networks to follow:

a. Vet affiliates carefully: Networks should vet their affiliates carefully before approving their applications. They should check their traffic sources, past performance, and compliance history to ensure they are a good fit for their offers.

b. Provide clear guidelines: Networks should provide clear guidelines to their affiliates on how to promote their offers ethically and in compliance with the rules. This can include information on traffic sources, ad creatives, and other marketing materials.

c. Assign dedicated affiliate managers: Networks should assign dedicated affiliate managers to their affiliates to ensure timely communication and support. Affiliate managers should be available to answer questions and provide feedback on performance.

d. Offer competitive payouts: Networks should offer competitive payouts to their affiliates to attract high-quality traffic and ensure their offers are promoted effectively. They should also provide timely payments to their affiliates to build trust and loyalty.

e. Monitor compliance: Networks should monitor their affiliates’ compliance with their rules and guidelines regularly. They should use tracking tools and analytics to detect any fraudulent activity or non-compliant behavior and take appropriate action.

f. Provide training and resources: Networks should provide training and resources to their affiliates to help them improve their performance and compliance. This can include webinars, tutorials, and best practices guides.


CPA affiliate marketing can be a lucrative and rewarding business if done correctly. However, it also comes with risks and challenges that affiliates and networks must navigate carefully. By following the tips and best practices outlined in this blog post, affiliates and networks can build a strong partnership based on trust and due diligence and avoid lost revenue, wasted ad spend, and account suspension.

Remember, trust is the foundation of any successful business partnership. Affiliates and networks must work together to ensure compliance with the rules and guidelines and provide high-quality traffic and offers that benefit both parties. With the right mindset, tools, and strategies, CPA marketing can be a win-win for everyone involved.

Related Article:

CPA Marketing: A Low-Risk, High-ROI Approach to Affiliate Marketing

Author: Abe Cherian

Hello, I'm Abe Cherian, the Founder and CEO of SunAd Network CPA Affiliate Network. My journey has been dedicated to pioneering in the field of affiliate marketing and empowering entrepreneurs across the globe. With the intent of sharing my expertise, I penned a book called "CPA Cash Flow". It offers a comprehensive guide to CPA Affiliate Marketing, potentially helping you make up to $1000 per day. Embark on your journey towards financial success by visiting https://www.cpacashflow.com and grabbing a copy of my book.