As an affiliate marketer you need to always track your ad campaigns. By tracking your campaigns you can see which ones are profitable and which ones are not. This will help you to focus your time and money on the campaigns that are making you money. In this blog  we have listed suggestions about Postback Tracking.

When you work with a CPA network as an advertiser, affiliate, or a media buyer you’ll need a tracking method called S2S Postback.

What is a S2S postback and how to track conversions?

S2S (Server to Server) Postback conversion tracking passes information between an affiliate network, tracking platform and a traffic source. To get your conversion visible in SunAdNetwork statistics, you have to correctly set up the Transaction ID transfer.

With server to server (S2S) Postback tracking, a unique transaction ID or click ID is generated by the platform on the initial click, and this unique ID is passed on from one page to another, until the conversion page, where the same ID is passed back to the merchant or tracking system to record the referrer and other details of the conversion.

And you may wonder, what’s the point? All this is needed for the main thing – advertising costs optimization. Many advertisers and affiliate marketers use tracking platforms to compare ad campaigns by the number of impressions, clicks, and conversions.

Adding our postback and click id, you can track conversions on SunAdNetwork statistics and optimize campaigns without opening your tracker. This is much more convenient, isn’t it?

Below are some suggestions for tracking service specifically for CPA Marketers:

Thrive tracker

SunAdNetwork Tracking Pixels

We Offer three methods for tracking:

  1. Server to Server (S2S) Postback Method.
  2. IFRAME for your thank you page.
  3. Image Pixel for your thank you page.

* We recommend using S2S Postback Method because it is the most reliable and accurate for tracking your conversions.

Server to Server (S2S) Postback

Add our Global S2S Postback to your tracking platform, use the URL below. Replace the parameters with your parameter.{YOUR-TRANSACTION-PARAMETER}&aff_id={YOUR-AFFILIATE-ID-TRACKING}

IFRAME for Conversions

To track conversions, you can also use the iframe method. Add the code below to your Thank You Page.

<iframe width='1' height='1' src=""></iframe>

Image Pixels only for Conversions not Goals

Image pixel can also be used to track your conversions. Add the code below to your Thank you Page.

<img width="1" height="1" src=""/>

Global Postback URL{transaction_id}&aff_id={aff_id}

Available Tokens On SunAdNetwork


S2S postback is the most secure and reliable method to count conversions. This type of tracking happens on the back-end, so it cannot be tampered with by random users. For this reason, it is considered one of the most trusted tracking methods.

NEXT: Ways To Drive Traffic To CPA Offers


Author: Abe Cherian

Hello, I'm Abe Cherian, the Founder and CEO of SunAd Network CPA Affiliate Network. My journey has been dedicated to pioneering in the field of affiliate marketing and empowering entrepreneurs across the globe. With the intent of sharing my expertise, I penned a book called "CPA Cash Flow". It offers a comprehensive guide to CPA Affiliate Marketing, potentially helping you make up to $1000 per day. Embark on your journey towards financial success by visiting and grabbing a copy of my book.