Click Fraud Protection
Manual & Automated Fraud Protection
While ad fraud is not an entirely new phenomenon, it surely is an ongoing issue for the ad tech industry that requires greater attention given the scale at which ad fraud is occurring in the inventories of advertisers and marketers.
Digital ad fraud refers to the act of misrepresenting or purposely tampering with engagement metrics, drawing fraudulent traffic and impressions, affecting the click-through rates and revenue generation
We’ve systems both manual and automated to protect our advertisers from the follow fraudulent activities:
- Click fraud
- Click Injections
- Ad stacking
- Ad Injection
- Domain spoofing
- SDK Spoofing
- Location masking
- Bot traffic
