Making money with affiliate marketing is a lot easier if you have mobile CPA offers that convert. In this post, we’ll discover how to create and test CPA mobile advertising campaigns that bring in lots of traffic. By taking the time to read through this entire post, you’ll be able to create mobile campaigns that generate a high ROI for your advertising dollars.
Mobile CPA Offers That Convert
The key to success with mobile affiliate marketing is to find offers that convert. Many affiliates mistakenly assume that when we say “mobile affiliate marketing,” we’re talking about game or app installs. However, that’s not always the case.
In fact, we’ve found that most offers in the CPA space accept mobile traffic now, and most advertisers have made their sales and checkout pages mobile-compatible!
These days, you don’t need to get mobile offers from a “mobile cpa network.” You can promote apps and installs with regular traffic, and many people are perfectly willing to use their credit cards on a mobile device. So ecommerce and CPS offers work great! But let’s focus on lead offers as an example of how easy it is to find these types of mobile CPA offers.
Find A Network That Has the Most Mobile CPA Offers That Convert
First things first, you’re going to need a CPA network that you can trust. We recently put together a post that includes the top 25 affiliate networks.
We recommend you join SunAdNetwork since they are accepting applications and have a wide selection of mobile optimized offers, including:
Lead Gen Offers
Dating
Games
Installs
Trials
Cost Per Sale
We’ll discuss more on these specific mobile CPA offers that convert in a bit. Rest assured, there is not going to be any shortage of top performing niches and offers that you can use in mobile traffic promotion!
CPA Offers That Work On Mobile
Now it’s time to get a little creative. You need to come up with an idea for what you think people will want to buy or sign up for while browsing on their mobile devices. The possibilities are endless, and believe it or not, people will break out their credit cards and buy things.
A great way to get ideas is to simply browse the selection of mobile affiliate offers that are available to you. So first, let’s login to your CPA network and see what’s there.
There are many ways you can search for offers on the dashboard interface. The best way to find mobile offers is to:
1. Search the category or traffic type “Mobile”
2. Or under the media types drop box, select mobile
Now that you know how to find the offers, it’s time to take a closer look before pitching them to your traffic sources. There is no one-size-fits-all solution when it comes to offers for mobile devices. Many courses out there will try to tell you that only one type of offer works, but that is 100% false. The best way to see if an offer is a good fit for your mobile device is to simply take a look at the offer yourself.
Every single day people are getting more and more comfortable doing transactions on their mobile devices and this has pretty much opened up the mobile affiliate world to a vast opportunity of promoting hundreds of profitable CPA mobile offers that convert.
The Best CPA Offers For Mobile Traffic
In order to decide which offers to promote, affiliates need to look at a few key details for each network they join. The type of payout for each offer can vary, and includes options such as Cost Per Action (CPA), Cost Per Lead (CPL), Cost Per Install (CPI), and Cost Per Click (CPC). Ultimately, the payout is what the network will give you in exchange for the action or successful conversion.
One mistake that affiliates often make is choosing an offer based solely on the payout they receive. A better indicator of which mobile CPA offers will convert is the “Earnings Per Click” (EPC). This is the average amount that affiliates are earning for every click they send to the offer.
SunAdNetwork allows you to sort your offers based on EPC. Once you find the highest EPC offer, don’t stop there. Use the tool we describe below to see how other affiliates are running that offer and achieving such a high EPC.
Selecting Countries
There are a lot of mobile CPA offers out there that allow for multiple countries. If you target countries other than the big 4 (US, CAN, AU, UK) you can get insanely cheap clicks and it is easier to scale! Look for offers that accept countries like Germany, Italy, India with large populations. Of course not all offers will allow you to advertise to these countries, but some do. Every CPA network allows you to filter offers based on countries. If you choose an offer that accepts US, CAN, or UK you can bet you will have a lot of volume, but the competition may be a bit higher so higher click costs.
Best Traffic Sources for Mobile CPA Offers
A lot has changed in the world of mobile traffic since its beginning. Most of the major traffic providers offer a mobile component to buying traffic, which can be a great way to get cheaper cost per click and cost per mille mobile (CPM) traffic. Some of the big providers include Microsoft Ads, Google, Facebook, Tiktok, and Propeller Ads.
Platforms that offer mobile targeting are aware of the changes that have been made to iOS privacy options. Because of this, it is recommended that you separate all of your campaigns into Android and iOS. This way, you can make sure that your ads are being seen by the people who you want to see them. If you have a preferred platform, it may be a good idea to review what traffic targeting options they offer to see if you can branch your mobile ads out based on user operating systems or platforms.
What to Do Once You Find the Winning Mobile Offer & Mobile Traffic Source
Now it is time to set up your campaign.
For more in depth case studies visit our home page and check out our affiliate marketing training.
One of the top push notification ad networks is PropellerAds.com. We did a couple of affiliate case studies recently using this traffic source and CPA offers.
Inside Propeller ads we have the option of choosing several different ad types and multiple targeting options. This is great, but it is extremely important we have our own 3rd party tracking set up, and you will see why later.
We will be using Offer18 for our tracking system.
When choosing an offer to advertise look for things like:
- Sweepstakes: These are usually “free” giveaways that require the visitor to signup with name and email and you get paid roughly $1-$4.
- Pin-submits: These are mobile-based and require visitors to subscribe to and then respond on their mobile phones with a pin that is sent to them – then you convert.
- Mobile: These are the most common which include App downloads (games, utilities) and other offers for various mobile devices.
- Lead Submits: Many networks have offers that pay you to get leads for finance companies like loans, insurance, refinance etc. Just be careful with push ads to those offers because sometimes the quality isn’t great.
- Ecommerce Offers – Yep believe it or not we have sold many products that require a credit card. This includes products like pc security software, gadgets, health products, and many more.
