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What is Pay Per Lead? (or PPL)


What is Pay Per Lead?
What is Pay Per Lead?

What is Pay Per Lead?


Curious about pay per lead (PPL)? It’s a simple yet powerful marketing agreement. You pay partners for each successful lead they bring you. But what exactly is a successful lead? It's when a potential customer takes a specific action, like filling out a form or signing up for a trial.


Pay per lead sets itself apart from pay-per-click (PPC) and pay-per-conversion models because it focuses on lead generation rather than just traffic or sales. This makes it a unique strategy worth exploring.


Pay Per Lead vs Pay-Per-Click and Pay-Per-Conversion


So, why should you consider pay per lead over other marketing methods? Let’s break it down.


PPC is all about paying for website traffic, but there’s no guarantee of quality. On the other hand, pay-per-conversion ensures you only pay when a sale is made, but it can be pricey. Pay per lead strikes a balance. You pay for qualified leads, not just clicks, and you're not shelling out big bucks for conversions.


What Businesses Should Consider Pay Per Lead Marketing?


Wondering if pay per lead is right for your business? Here are some signs it might be a good fit:


  1. You sell high-value or technical products/services.

  2. You want to maintain control over the sales process.

  3. You have a strong sales team and want to maximize their efforts.


For businesses meeting these criteria, pay per lead could be a game-changer.


How to Implement a Pay Per Lead Strategy


Ready to dive into pay per lead marketing? Here’s how to get started:

  1. Affiliate Marketing with SunAdNetwork: This WordPress plugin makes setting up a pay per lead program a breeze. Link it to your form builder, and you’re ready to track referrals and pay commissions.

  2. Pay Per Lead Customer Referral Program: Turn your customers into affiliates by rewarding them for sending qualified leads your way. It's like modern-day word-of-mouth marketing! SunAdNetwork.com

  3. Work with an Online Marketing Company: Partner with a pay per lead marketing agency to add accountability to your marketing efforts. Pay only for the leads they deliver, ensuring a solid return on investment.

FAQs: Pay Per Lead


Still have questions about pay per lead? Here are some common ones:


  • How does pay per lead work? It incentivizes third parties to send you quality leads. Together, you define what constitutes a qualified lead, and they receive a commission for each one.

  • What are the benefits of pay per lead? It automates lead generation, allowing your sales team to focus on conversions. Plus, it can be a cost-effective marketing strategy.

  • How much do companies pay per lead? The cost per lead (CPL) varies by industry but typically ranges from $30 for nonprofits to $200+ in the technology sector.

Now Get Your Pay Per Lead Marketing Set Up


Ready to supercharge your marketing efforts with pay per lead? It’s quick and easy to set up, and the potential benefits are huge. Don’t wait—get started today!

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