When you’re planning your campaign, it’s important to keep in mind that the average American uses 3-5 devices daily to access the internet. With that in mind, you’ll want to schedule your campaign for a time when you’re likely to reach the most people.
The timing of your campaign is important! If your offers come in too early or too late, people may not take advantage of them. Pushing offers on an optimized schedule has been shown to increase open or click-through rates. This also helps marketers understand what offers to send and when to send them.
Companies have done the hard work of testing what works best for marketers. In this article, we’ll sum it all up for you.
Email Marketing
The great thing about email marketing is that you can do it anywhere, at any time. But with the rise of mobile devices, people are opening emails on their smartphones and tablets more than ever before. In fact, a study by Litmus shows that there has been an increase of 500% in emails opened on smartphones and tablets. So when you’re planning your email marketing campaign, make sure to keep mobile users in mind and set a time and day that will be convenient for them.
Best time Based on Type Of Content
- Newsletters – 8 – 9 AM. Early morning is the best time for your audience to absorb content. During these hours, the majority of your audience is killing time while taking their coffee or are on their way to work.
- Purchase Offers – 10 – 12 PM. Last minute offers convert best on this hour as buyers are lounging in their bed. Most offers convert on mobile or tablet.
Best Day To Send Emails
- Wednesdays & Thursdays – Best converting emails are sent mid-week. Mondays is the heaviest day of the week as your audience is bombarded with emails when they open their inbox and would prioritize important matters over offers.
- Saturday – Don’t shut your door on weekend offers. This is where your audience has the most time to browse their inbox. Emails sent on this day have a view rate of 32.5%.
Video Marketing
Video marketing is a newish strategy, but it’s shown to be effective in increasing conversions. 50% of shoppers have admitted to searching for product videos before deciding on a purchase. That’s a huge market you could be missing out on! YouTube has 1 billion users with an average of 5 hours per month total view time per user, and half of its advertisers are SMEs. 72% of B2B marketers use the platform to distribute content.
Best Time To Schedule Your Youtube Video
- Most hits – 2PM – 6PM. Traffic is at its peak during these hours.
- Uploading – 12- 1 PM. It takes about an hour to upload your video on Youtube and it will be uploaded just in time when traffic starts pouring in.
Best Day To Schedule Your Youtube Videos
- Views – Weekdays.
- Uploading – Wednesday & Thursday.
If you are just starting with video marketing, Youtube is a great platform given the number of audiences who access it daily.
Social Media Marketing
Social media can be tricky to keep up with, especially because there are so many platforms – Facebook, Twitter, Pinterest, and Instagram. It’s also the best way for customers to get in touch with brands and get the latest updates. Plus, social media has a 100% higher lead-to-close rate than outbound marketing. So if you’re looking to promote your business on social media, Facebook is still the best option for B2C businesses.
Best Time To Post On Social Media
- Clicks – 12PM – 3PM. Majority of the platforms (Facebook, Twitter and Instagram) get the highest CTRs for posts within this time span.
- Engagement – 1PM, 5PM & 8PM. Off work hours gets the most shares, comments and retweets on majority of the platforms.
Best Day To Post On Social Media
- Interaction – Weekdays. Most of the platforms receive high traffic as members are actively using social media on these days.
When you’re planning your content, it’s important to think about when your audience is most likely to be online. If you’re targeting business people, they’re probably most active in the morning on weekdays. If you’re targeting moms, they’re probably most active in the afternoon on weekdays. By considering your audience’s schedule, you can ensure that your content is being seen at the best possible time.
Final Thoughts
Knowing when to reach your audience is key. You might have an amazing marketing campaign, but if you’re trying to target an offline audience, you’re missing the mark.
Do you have any other tips for reaching your audience? Share them with us in the comments below! And if you liked this article, why not share it with your followers?
