Grow Your Yoga Business
In today’s high-tech world, your business website is your storefront. It’s the focal point of an overall marketing plan that directs consumers towards information about yoga and points interested parties in the right direction to learn more. This post will talk more about yoga advertising using PPC.
You can use your website to build brand awareness, get more clicks on your search results and get more people checking out your Google My Business page too.
Use Videos and Infographics for your Yoga Advertising
One of the most important aspects when it comes to someone searching for your business is figuring out what they are looking for in the first place.
Thankfully, when it comes to yoga studios PPC services have made things very easy by showing us that there are two options of how we can get found: optimization of your website and running ad campaigns.
Both methods will work – but ultimately deciding between them will depend on your individual goals and marketing budget.
10 Tips for Yoga Advertising Using PPC:
Have a Marketing Budget
This is so crucial when you are running PPC ads on google, bing, adclickmedia, bidvertise, etc. Set a daily budget, one that you can afford comfortably without breaking your bank balance. A good measure to start is $10.00 per day which will come out to $300.00 per month.
Offer Unique Value
This is especially for yoga websites. You can set yourself apart from the competition and add these to your landing page. We talk more about that below. You can run specials for certain groups like *Offering special class hours for groups, like Moms, business people or students. *Offering classes for groups like teenagers or the elderly. *Or you can offer a one-time new customer discount for classes or items on your site.
Do Your Keyword Research for Yoga Advertising
This is very important and will ultimately decide whether your ad campaigns are successful or not. Keyword research is a comprehensive study of trending search volumes, core search terms, and how each of those contributes to the overall theme of the user’s original intent. In essence, keyword research can help you understand what people want from your business and how to present it in the right way.
Have a Well Organized Testimonial Page
Today, word-of-mouth recommendations are by far the most persuasive type of content. Prospective students want to hear what their friends have already experienced so they can feel more confident about their experience at your institute.
Create a Dedicated Landing Page For Your Offer
Have a clear goal of what you want the subscriber to do, keep it simple. This page is the first connection you will have with your potential customers so make it easy for them to understand. Make the page mobile responsive as more people are on mobile now. Also, have a clear call to action. If you want to offer a first-time discount then make that the call to action, for example, Get Your 30% Off Your First Visit. Lastly, have a link to your testimonial page.
Every dollar counts when you are running PPC ads so use this feature if available. This will be especially useful if you have a yoga studio in a certain location.
Start Off Slow
When you are starting out and just learning about PPC ads it is best to start off slow. Making mistakes can be costly but making mistakes with many ads is much more costly than with one or two.
Have a Followup System
A campaign can generate potential leads, but it’s up to you as a business owner or entrepreneur to make sure these leads become paying customers. Be ready to use an automated lead management system to efficiently turn customers into paying clients by making sure no lead interaction goes unanswered and leveraging the system’s ability to follow up with customers who weren’t yet ready to buy or who may want your product again.
Track Your Campaigns
The cost per click (CPC) and conversion rate for a campaign are two metrics that you’ll want to keep an eye on, especially when running online advertising. To accomplish this, you need to make sure your campaign is optimized to record leads and conversions so that you can assess the return-on-investment (ROI) immediately.
Test Your Ads
The words you use in your ad can be what makes the difference between a 30% conversion rate and a 3% one. A/B testing lets you show two versions of an advert to get an idea of which ad converts better and which call-to-action and color combinations encourage more clicks. By understanding where you can improve, it’s one less detail under pressure that has to be guessed leading to more sleep and better results.
Wrapping it Up
The Internet provides a limitless audience for your company’s message.
If you have a business, it’s important to have a presence in the online world. There are many ways to make your presence known, but one of the most effective is pay-per-click advertising.
Pay-per-click advertising is a great way to make sure that your business is in front of those who are looking for exactly what you have to offer for your yoga advertising.
Have all of these tips in place and you will definitely be a master on how to advertise a yoga website using PPC.